Contemporary technological innovations are producing a substantial shift on the media landscape. More and faster information, with a plurality of channels for distribution and cheaper production platforms, is modifying our receptor’s sensibility.
Lia Seixas has researched this shift from a journalistic point of view, and in her analysis finds that the “journalistic paradigm” and the “journalistic discursive formation ,” are revealed like a new notion for the practice of journalism with a fundamental challenge. As formulated by Habermas, among the many issues at stake in the re-definition of the information environment, there is its ability to re-configure the flows of political communication towards a more direct and self-aware participation by the citizen to the democratic process.
In one hand we face a widespread technological optimism; in the other, a radical political pessimism in search of legitimacy behind the power of media, or, what Jesus Martin-Barbero calls: the market mediative omnipresence. For him this notion suggests an evident conflict, all political and cultural demands that manage to encounter a form of expression in the media, yield in front of social media logic and dynamics.
Considering journalistic genres as production rules that define the discursive content, the modification of the journalistic paradigm, must imply a transformation of those genres in order to provide new “rules” more according to the modified mediation. We know, that the structure of journalistic genres is provisional, therefore ever adapting and dynamic.
Fausto Colombo, Maria Francesca Murru, in the very interesting study case of the role played by the blog Macchianera.it in the diplomatic crisis between Italy and the United States following the killing of an Italian secret service agent by American soldiers in Baghdad, concluded that bloggers’ communicative strategies should not be analyzed outside of the more complex strategies of the various social subjects, including the institutional ones. Making an analogy to traditional media they suggest that blogs can be conceptualized as possible agents of wider communicative strategies; in other words, using communication as a weapon.
The new attention on the development of media without solid criticism, presents the risk of avoiding the real challenge. If the genres have been modified, the shift may not be reducible to an adaptation to technological advances, nor to a new logic of commercial entertainment, but may require a deeper transformation in our culture.
RESOURCES:
WOLF, Mauro. (Diálogos de la Comunicación Edición N.30) Tendencias Actuales del Estudio de Medios. Available at: http://www.dialogosfelafacs.net/articulos-teo-30MauroWolf.php
FOUCAULT, M. (1969) L’arqueologie du savoir, Paris: Gallimard, 1969.
SEIXAS, Lia. A Rosa dos Gêneros Tese de Doutorado. http://www.generos-jornalisticos.blogspot.com/
HABERMAS, Jurgüen. The Structural Transformation of the Public Sphere: An Inquiry into a category of Bourgeois Society. Trans. Thomas Burger with Frederick Lawrence. Cambridge, MA: MIT Press.
MARTIN-BARBERO, Jesus. De los medios a las mediaciones. Xi
COLOMBO Fausto, MURRU Francesca. Available at: http://obs.obercom.pt .